How do I counter Zed?

I see him a lot and he is getting really annoying. I feel like if you get ulted by him you are already a dead man, because it does so much damage and then he just uses his shuriken or/and shadow to finish you off. But when i get him low he can escape so easy like it isn't even funny how he can get out of every situation. I saw {{item:3157}} is really good against him, but are there like good play styles against him cause i feel like I am countering him all wrong?
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