Runes IP Cost

This has been a serious issue for new players and smurfs for quite a long time now and although Riot has dropped the price on a few runes its still impossible to get 3 decent runepages for ranked play when u reach 30. I mean some runes cost 820 IP, which makes 7380 IP for 9 runes , a runepage costs 6300 , a champion costs just doesn't make any sense to insist on this grind for runes. I know u can reach diamond with just 2 basic runepages but why are runes even in the game anyway,its not like i'm gonna customize my champ differently from anybody else anyway,everybody just copies pro players so everybody uses the same things.
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