Bramble Vest and new Thornmail, holy crap!

I'm not going to sit here and pretend I am this genius when it comes to itemization. But I've always itemized lifesteal against Thornmail. In my mind the life steal nullifies Thornmail passive. I've just seen the item on an article on another website and I lost my poo poo. Grevious wounds on an item that does reflective damage? What? I am a support main that plays tanky champions so the item is good for me but it seems stupidly strong on paper. Does reflective damage take into account %damage from BotRK? If so the item being a pick against tanks is kind of made redundant because of those previous wounds. What do non silver plebs that actually play ADC think about the item?
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