What's up with ''top sellers'' anyway?

The minute a new bundle/skin/anything comes out, they are the Top Sellers. I don't know what purpose this sham serves, but to me it's only another reason to dislike Riot more.
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We're testing a new feature that gives the option to view discussion comments in chronological order. Some testers have pointed out situations in which they feel a linear view could be helpful, so we'd like see how you guys make use of it.

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